The landscapeOf every guest review, how many raise toasting?
We read guest reviews across your operating locations and sorted them into three groups: those who wish you toasted, those who mention it but are happy anyway, and those who never bring it up.
Does it actually cost you?Half who want toasting still love you
The guests who wished for toasting split almost evenly — the topic comes up, but it is not uniformly a dealbreaker.
Is it getting louder?A steady drumbeat, not a spike
Recent volume, and the monthly rate per 1,000 reviews (normalized, since your review count keeps growing). The signal has been persistent for 18 months — it isn't fading, and it isn't a new crisis.
Where it's loudestA new-market story, not a home-market one
Toasting requests by state (rate per 1,000 reviews). Your home base, Florida — the largest and most established footprint — has the lowest rate. Newer expansion markets run 2–3× higher.
Who is askingStar ratings of the "wish they toasted" reviews
In their wordsVoice of the guest
What this means for leadership
How we did thisMethodology
The storesLocations analyzed ()
Every operating Jeff's Bagel Run location included, with its address, review volume, and toasting-request rate. Sorted by rate. Locations with fewer than 50 reviews are marked — small samples swing widely.
| Location (address) | Reviews | Wish-toast | Rate /1k |
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